Most teams do not have a workload problem. They have a boundary problem.When boundaries are vague, work expands. A simple deliverable becomes three revisions, then a mini campaign, then a new system. Nobody is malicious. The work just keeps growing because nobody has defined the limits.Founders often make this worse by staying available for every decision. It feels helpful in the moment. Long term, it teaches the team that nothing is final until the founder weighs in. Boundaries are not about being strict. They are about being explicit. Define what success looks like. Define what is out of scope. Define what a decision unlocks.If you are dealing with constant expansion, read Decision Frameworks Prevent Rework. If everything feels urgent, read Why Everything Feels Urgent but Nothing Moves. If you want a system that keeps decisions and scope connected, read What a Brand Operating System Is.
