Vanity metrics are not useless. They are just easy to misread. A spike in traffic can feel like progress, even if nothing changes. A growing follower count can feel like momentum, even if pipeline is flat. Founders need measures tied to decisions. Measures that tell you whether to continue, adjust, or stop. Start with three categories. Demand signals, conversion signals, and delivery signals. Demand tells you if people are paying attention. Conversion tells you if they are taking action. Delivery tells you if your team can ship reliably.If you are building without visibility, read The Hidden Cost of No Single Source of Truth. If you want the execution framing, read Strategy Isnt the Problem. Its Execution. For the operating layer that tracks what matters, read What a Brand Operating System Is.
