Most founders do not suffer from a lack of strategy. They suffer from a lack of movement. On paper, the plan usually makes sense. The positioning is agreed. The priorities are decided. Everyone leaves the room aligned. For a moment, it feels like progress.Then the real work starts.Decisions move into Slack threads. Projects begin without clear owners. Priorities quietly shift. Updates become vague. What mattered last month gets replaced by whatever feels most urgent this week. Nobody can point to where the strategy lives anymore.This is where most strategies fail, not because they are wrong, but because they do not survive contact with reality.Execution does not break because people do not care. It breaks because there is no structure holding decisions in place once the meeting ends. Without a system, priorities compete instead of sequence. Work expands without alignment. Progress becomes hard to see until something goes wrong.If you want the next step, read Why Everything Feels Urgent but Nothing Moves. If your strategy lives in decks, start with When Strategy Lives in Decks, Work Stalls. If you need the fix, see What a Brand Operating System Is.
