If you want faster progress, improve ownership before you improve tools. Ownership is not accountability theatre. It is the simple rule that one person is responsible for moving a thing forward.When ownership is unclear, work becomes collaborative in the worst way. Everyone has opinions. Nobody has responsibility. Decisions stall because nobody can close the loop.The fix is not to make one person do all the work. The fix is to name a driver. The driver coordinates, decides, and ships. If your strategy keeps stalling after alignment, read Strategy Isnt the Problem. Its Execution. If you feel constant urgency, read Why Everything Feels Urgent but Nothing Moves. For the system layer that makes ownership visible, read What a Brand Operating System Is.
