A CRM is great for tracking contacts and pipeline. It is not built to hold strategy.When teams try to use a CRM as the home for messaging and priorities, they end up with fragments. Notes in records. Random docs attached to deals. A lot of context that is hard to find.Strategy needs a home where decisions are visible and easy to update. It should not depend on which deal you click.If you feel scattered, read The Hidden Cost of No Single Source of Truth. If you want the execution framing, read Strategy Isnt the Problem. Its Execution. For the operating layer that connects strategy to work, read What a Brand Operating System Is.
