Market and ICP clarity
Whether the business knows which markets and customers are worth pursuing, and which are not.
Assessment lens
GTM Performance
GTM Performance is Paceject's approach to assessing how effectively a business goes to market. It is a structured lens for diagnosis, not a proprietary score that claims to predict growth.
Dimensions we typically examine
Which dimensions matter most depends on the business, available data and commercial context. Incomplete data is common; we work with what exists and are explicit about gaps.
Positioning and messaging
Whether buyers can quickly understand who the offer is for, why it matters, and how it differs.
Demand generation and distribution
Whether the right people are being reached through channels that can produce qualified demand.
Lead quality and pipeline
Whether enquiries and opportunities match the ICP and convert into meaningful commercial progress.
Sales conversion and buying friction
Whether the path from interest to decision is clear, credible and free of avoidable drag.
Marketing execution and measurement
Whether work is prioritised, delivered and reviewed against evidence rather than activity volume.
Commercial alignment
Whether marketing, sales and leadership are working from the same objectives and definitions of success.
A contact form that collects your challenges is not a completed diagnostic. Any assessment worth doing requires conversation, evidence review and judgement.
For a practical framework you can use yourself, read How to Measure Go-to-Market Performance.