Creative work looks effortless when it is supported by structure. Without structure, creative becomes reactive. Briefs are vague. Feedback is inconsistent. Deadlines slip. The work gets watered down because nobody can agree on what success looks like.Structure does not kill creativity. It protects it.A good structure is simple. Clear briefs. A small number of reviewers. A decision maker. A place where approved work is stored and easy to find. If you are seeing endless revisions, read Decision Frameworks Prevent Rework. If your assets are scattered, read The Hidden Cost of No Single Source of Truth. For the operating layer that keeps work tied to decisions, read What a Brand Operating System Is.
