Being busy can look responsible. It can also be a way to avoid decisions. Teams often drift into constant motion because motion feels safer than committing. When nobody wants to be wrong, they choose tasks that are easy to start and hard to measure.The result is a calendar full of activity and a quarter with little change. A strategy requires choices. Choices require tradeoffs. Tradeoffs require a place where decisions are recorded and revisited.If you want to spot the difference between activity and progress, start with Why Everything Feels Urgent but Nothing Moves. If you want the deeper cause, read Strategy Isnt the Problem. Its Execution. If you want the operating layer that makes choices visible, read What a Brand Operating System Is.
