MustardSeed PMO is a project management and strategy consultancy working across life sciences, integrated systems, aerospace, and high-performance industries. The company had outgrown its early-stage identity and needed a brand that matched its maturity, capabilities, and ambitions.
The business had expanded into larger, more regulated environments and was now delivering complex, strategic work. But the brand still presented like a startup: limited visual system, unclear service offerings, and no consistent way to communicate value.
The goal was clear:
Move MustardSeed from looking like a small consultancy to operating and presenting like a trusted strategic partner.
Paceject embedded directly with MustardSeed’s leadership and team to understand the culture, capabilities, and growth trajectory. The work aligned brand strategy, visual identity, offer architecture, and execution systems into one coherent, scalable platform.
We developed a full Brand Playbook that defined:
From this foundation, we built a new identity that reflects maturity and momentum.
Logo Concept:
A pair of overlapping shapes inspired by a Venn diagram symbolizing alignment, collaboration, and problem-solving. Together, they also form a flower in bloom, evolving naturally from the original “seed” mark.
Color Palette:
The result is a brand that feels strategic, confident, and global, the opposite of loud or over-designed. It’s calm, precise, and grounded.
Before, MustardSeed’s offer felt like “we can do everything.”
Clients couldn’t easily understand what they were buying or what level they needed.
We restructured the service model into three clear tiers:
TierFocusOutcomeFoundationalBuild systems and toolsCreate momentumOperationalManage delivery and visibilityExecute with pace and clarityStrategicAlign execution with enterprise goalsDrive long-term growth
This change instantly made the value easier to communicate and created a natural progression path for clients to grow their engagement over time.
To bring the brand to life, we produced 50 unscripted team videos.
Not corporate. Not staged.
Just real conversations about what execution means to them.
These videos now fuel six months of:
It made MustardSeed feel human, not just “another PMO.”
We rebuilt the entire site from the ground up:
This wasn’t just a rebrand.
It was execution at every layer.
The rebrand unlocked immediate clarity:
One prospect said:
“We’re definitely Strategic. You should speak with our Finance Director.”
That’s value alignment in action.
“I just wanted to say from the bottom of my heart, thank you for today, for the new brand, and for the last year of support. I can’t believe that’s our logo, our website, our brand now. It’s remarkable and a testament to your skill and determination. You’ve made us all proud of the brand we stand alongside.”
— Steve Curry, CEO, MustardSeed PMO
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