A rebrand can look great on launch day and still fail.Failure usually comes after. The team does not adopt the messaging. Sales decks drift. Social posts vary by author. The website gets updated, but the rest of the system stays old.A rebrand is not an event. It is a rollout.Rollouts need ownership, training, and a place where the new assets and decisions live. Without that, the organization defaults back to old habits.If your guidelines do not create consistency, read Why Brand Guidelines Do Not Create Consistency. If you lack a source of truth, read The Hidden Cost of No Single Source of Truth. For the operating layer that supports adoption, read What a Brand Operating System Is.
